In this entry I am giving you my honest review on Rare Beauty! Rare Beauty is a new makeup brand that is founded by the famous singer Selena Gomez. I was so excited to hear that she was joining the beauty bandwagon as many other celebrities have (i.e. Rihanna, Lady Gaga, etc.)

The products I will be reviewing for you today are the following:

  • Liquid Touch Brightening Concealer in the shade “190W”
  • Always An Optimist Illuminating Face Primer
  • Liquid Luminizer Highlighter in the shade “Outshine”
  • Soft Pinch Liquid Blush in the shade “Love”

Feel free to watch the review video here or keep reading down below for the written version 🙂

Always An Optimist Illuminating Face Primer (Mini Size, $14)

Out of all the products I purchased, Rare Beauty’s Face Primer is my favorite. People who have dry skin, you’re going to especially love this primer!

I love the cooling gel-like consistency as it is very moisturizing. It feels extremely luxurious on the skin! And personally for me, that alone is enough reason for me to repurchase this. I’m not going to lie, there’s been a few times where I’ve actually skipped moisturizer to use this as a primer and as a moisturizer. It is nonscented as well, which is a huge plus for anyone who is sensitive to fragrances.

Always An Optimist Illuminating Face Primer Swatch

In addition, once the primer has settled into your skin, it has a lovely “lit from within” glowy finish – it comes from the ultra fine pearls that were added into the formula. I love how it gives that extra healthy-looking “honey skin” that all KBeauty fans rave about. However, once you apply foundation, I noticed there wasn’t much difference in my base makeup from my usual base makeup when I don’t wear this primer. I would recommend wearing this primer out with minimal amounts of concealer to maintain that glowy look to your skin.

In terms of filling in pores, the Rare Beauty face primer doesn’t do a great of a job as the Benefit Porefessional. But I will always be a fan of its cooling sensation and how moisturizing it is!

Liquid Touch Brightening Concealer in 190W ($19)

Another win from Rare Beauty! I also have been enjoying this concealer in the shade 190W. On a random note, I just want to give a shout-out to Rare Beauty who created forty eight different shades of concealer to be more inclusive to all different skin tones out there.

Initially I was a little nervous ordering directly from the website because I was worried I might get the wrong shade… but the Makeup Gods were good to me!

This concealer is definitely more on the light to medium coverage side. It’s definitely more of a watery consistency compared to the NARS Creamy Concealer. On days when I’m needing minimal coverage, I think this would be the perfect concealer. A little amount really does go a long way because the formula is creamy and hydrating – I once made the mistake of using too much which turned my makeup really cakey. FYI, it takes awhile for it to settle and blend seamlessly into the skin. Minimal amounts of this concealer is perfect, be careful not to use too much.

Oh, and I love the “Mickey Mouse ear” handle on this concealer. At first, I thought the product design was a little gimmicky. But once I put my thumb an index finger around the circular handle to twist the handle, I realized how brilliant it was! It turns the handle nicely and the way the handle is designed, it’s easy to control the concealer wand with how much product you want to apply and more.

I am NOT a fan of this doefoot applicator! Look at how much product is sitting at the tip.

The only downfall to this concealer is the angular doefoot applicator on the concealer. The moment you take the concealer wand out of the tube, you’ll notice a huge goop of product at the tip of the doefoot applicator. It’s just not just a little bit of goop, it’s a lot of goop. In the initial stages of me using this concealer, I did have a hard time controlling how much product I wanted to apply. It was tricky making the habit of taking the wand out, then wiping down the applicator first in the tube again before applying it on my face.
I am personally a fan of going back into the tube if I need more concealer – not vice versa.

Liquid Luminizer Highlighter in the shade “Outshine”

Straight up: this highlighter shade is divine. Described as a “true gold,” I immediately gravitated towards this shade as I thought this would look great on warm yellow toned, Asian skin.

If you are intimidated by the bold shade, don’t be! The consistency is more on the watery side; once it’s blended into your skin, it gives off that ‘lit from within’ glow that’s not too strong or unnatural. I especially love how this highlighter looked on my cheekbones.

This highlighter is also buildable, so you can apply it more sheer or opaque. On days when I was feeling myself, I would double the application – the sunlight would catch the sparkles and I looked like I had wet gold on my cheekbones!

I would not recommend applying this on with a beauty blend or fingers. It didn’t blend or dry seamlessly into the skin; in fact, it looked patchy. I had the most success with using a fluffy blush brush!

Soft Pinch Liquid Blush in the shade “Love”

Ugh, I really wanted to love this product. 🙁 Had I known how difficult it would be to blend it out, I would not have bought it.

Bottom line is this: the Soft Pinch Liquid Blush is potent. There’s nothing ‘liquid’ about this liquid blush as it’s more of a paste-like substance. And it’s very difficult to blend it into the skin; it doesn’t matter how much you buff it in your fingers, a sponge, or a brush… it will stain your face like a dried paint splat.

When applying the blush, the tiniest dot of product goes a long way – if you use too much, be ready to have the reddest apple cheeks in the entire world. The shade itself is very lovely, but due to how difficult it was to blend into the skin, I will not be repurchasing this.

I hope my review helps you in your purchasing decision!